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British Lebanese raised in Sierra Leone and Lebanon is now a bond designer

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British Lebanese designer Sarah Bond was born in Wimbledon and she spent her early years living abroad mainly in Sierra Leone and Lebanon, with short spells across the UK, Europe and the United States. She began designing cloths when she was 11 years old after watching the first episode of CNN’s program Style with Elsa Klensch and hooked from the word go which ran from 1980 to 2001.

She became very interested and became inspired as she mentioned in an interwiew “It had such an impact on me, I felt it was where I belonged and would avidly watch every episode and all the interviews with the great designers and that pretty much sealed the deal for me. That show made me learn about all those wonderful designers and dream about setting my own label one day. She dreamt of one day being a designer until her family had to leave Sierra Leone because of the civil war in 1991 coup.

She also mentioned that her travelling to different parts of the world broaden her appreciation for shades and tones that she would have naturally shield away from. She spent several years in Lebanon and moved back to the UK. She later gained a degree in business finance and politics but said no matter how hard she tried to bludge down her love for fashion never went away. 

Finance was never the end destination for me. It was always a journey to gain business acumen and save some money in preparation for the day I set up my own luxury brand. Sarah said: “I always wanted to do fashion but I was also realistic with myself as I wanted to have good business skills for the day I opened up my own label and to earn a good wage so I could put money side for when it was time to start investing in myself.”

After moving back to London in 2001, exactly 10 years after she left, she set up home in Mile End and started a career in finance as a market analyst for Canary Wharf institutions such as HSBC, BNP Paribas and Deutsche Bank and then as a trader.

Leaving her desk job behind, she earned a foundational degree in Art & Design from Wimbledon School of Art before studying Womenswear Fashion at Ravensbourne College of Design & Communication.

She took the plunge in 2016, launching her eponymous ready to wear label.


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